What is Vevo
VEVO is a premium music video and entertainment experience created by Universal Music Group and Sony Music Entertainment in partnership with Google / YouTube. This collaboration amongst industry leaders will create a new experience around music videos, music programming, and video technologies. VEVO will be a global provider and distributor of professionally produced music videos, concerts, original web series, artist-generated videos, and curated user-generated videos.
VEVO was conceived and is being built by a dedicated team that loves music and technology and believes in the internet’s power to continually improve experiences for fans. Connecting artists with fans and delivering value to content owners and brand partners are integral parts of the VEVO mission.