According to Jimmy Iovine (Interscope’s chariman) Vevo is going to be a giant step forward for the music industry. He mentioned Vevo several times in an interview he did about the future of online music distribution. Interscope has plans to launch an online music distribution platform code-named “Timberland,” which vision can be compared to Vevo “It’s similar in vision to Vevo—which for the first time, will give labels the ability to push out our product without having to go through radio or TV stations. Before, we had to make it, ship it and pray for a hit. Now, with Vevo, we can create the content, sell the ads, and even use the data to market new music to people alongside things they already like. When Vevo launches in December, it will be a giant step forward for the industry. And Interscope is trying to create something similar with our Timberland project.” You can read the full article at paidcontent.org.