Vevo was just launched, but it seems they didn’t do their capacity planning very well as the site is very unstable. It is currently hard to connect to the Vevo site and when you manage to connect the pages load very slow and most videos won’t play. Some page’s won’t load at all, like the signup page to create an account. Another thing is that Vevo is not available worldwide. Just like Hulu it only works in the US. People from other countries get a message that Vevo is not available in their country.
Archive for the ‘vevo blog’ Category
Vevo Launch Problems
Wednesday, December 9th, 2009Vevo announces Agreement with EMI
Tuesday, December 8th, 2009Vevo announced an agreement with EMI yesterday, which means that Vevo will now feature content from Universal Music Group, Sony Music Entertainment and EMI Music. As part of the EMI agreement, music fans will be able to view video content from artists on EMI’s labels including Astralwerks, Blue Note, Capitol and Virgin, as well as the independent artists and labels represented by EMI Label Services and EMI’s Caroline Distribution unit. Across the Vevo network, users will now enjoy the largest selection of premium music content featuring the broadest array of chart-topping artists found anywhere on the Web. Don’t forget that tonight (December 8 at 11.59pm) Vevo will go live! A few days ago Vevo also published their official blog at blog.vevo.com.
Vevo Launch Date set to December 8 2009
Thursday, November 26th, 2009The official launch date for the Vevo site is December 8 2009 at 12 midnight. The site will go open to anyone, so there won’t be any invite only beta test first. We don’t have any more details about the Vevo site yet and how it will look when it launches. It could just be a collection of all licensed music videos that are available on Youtube with a top 10 and stuff like that, combined with exclusive Vevo only content. We expect the site to be integrated a lot within YouTube as all videos will be available on both platforms. As soon as we have any more news regarding the Vevo launch or the Vevo site we will post it.
Vevo Teams up with AT&T
Tuesday, October 27th, 2009Vevo announced today that they have created a unique branding and marketing partnership with AT&T to support VEVO across a variety of connected platforms. The announcement was made today by Rio Caraeff, president and CEO of VEVO, and Chris Schembri, vice president of media services for AT&T. AT&T’s decision to join Vevo at such an early stage is another milestone on the path to the launch of VEVO.com and VEVO at YouTube in December.You can read the full press release here.
Abu Dhabi Media Company invests in Vevo
Tuesday, October 20th, 2009Today Vevo announced an investment from the Abu Dhabi Media Company, who now joins Sony Music Entertainment and Universal Music Group as founding shareholders in VEVO. According to Vevo “It’s an honor to bring in such a solid investment partner”. Vevo is confident that ADMC has the vision and experience to help guide them through the many opportunities that lay ahead of Vevo. Vevo’s President & CEO Rio Caraeff said “It’s a credit to the music community, and to the global opportunity that VEVO represents, that we have been able to attract such a solid investment partner with the vision and track record of Abu Dhabi Media Company.”
Vevo is a Giant Step Forward for the Music industry
Monday, October 19th, 2009According to Jimmy Iovine (Interscope’s chariman) Vevo is going to be a giant step forward for the music industry. He mentioned Vevo several times in an interview he did about the future of online music distribution. Interscope has plans to launch an online music distribution platform code-named “Timberland,” which vision can be compared to Vevo “It’s similar in vision to Vevo—which for the first time, will give labels the ability to push out our product without having to go through radio or TV stations. Before, we had to make it, ship it and pray for a hit. Now, with Vevo, we can create the content, sell the ads, and even use the data to market new music to people alongside things they already like. When Vevo launches in December, it will be a giant step forward for the industry. And Interscope is trying to create something similar with our Timberland project.” You can read the full article at paidcontent.org.
Warner music videos back to Youtube
Wednesday, September 30th, 2009Good news, Warner Music Group and Youtube have come to an agreement about their music videos. This means the Warner music videos will return to Youtube. With Warner on board, YouTube now features artists from all four of the major music labels along with hundreds of independent labels. But this is probably also good news for Vevo, as it’s very likely now that Warner will also be part of Vevo and have all Warner Music Group’s artists videos included in the Vevo website. Unfortunately the specific launch date for Vevo is still unknown, but as soon as there is any news you will read it here first.
Vevo Launch Date and Partner News
Tuesday, September 8th, 2009There hasn’t been a lot of Vevo news lately, but the latest news we have is that Vevo will be launched in December 2009, which means the site is still about 4 months ahead. We don’t know yet when the beta will be launched, we hope it will be sooner. We have also heard that Vevo is now talking to CBS Corp and NBC to license and develop special shows for the Vevo site. Vevo already has a content and equity partnership deal with Sony Music Entertainment and Vevo now also is about to close deals with Warner Music Group and EMI Group. A deal with Warner will probably be delayed because of an ongoing dispute with YouTube over financial terms. All the partners intend for Vevo to move beyond just being a website for music videos and artist interviews. They also hope to develop music-related content with programing partners like CBS, NBC, ABC and Fox.
Sony signs on to Vevo!
Monday, June 8th, 2009Vevo just got a little more Hulu-like! Sony has now announced that it has signed on to the Vevo project. This will make the Vevo site, that Universal Music is launching with YouTube, be more like the ”Hulu For Music Videos”. Besides cash, Sony will contribute its music video library and it will also become an equity partner in the Vevo site.
You can read the official press release here.
What could make Vevo a Success?
Monday, April 27th, 2009Do we really need a Vevo site? Can’t we just go to Youtube to watch music videos? What would make Vevo special and worth visiting? Below are some ideas that would turn Vevo into a success.
High Quality Videos - At the moment the only site that has good quality videos is MTV. All othes are usually quite poor. If Vevo would offer great video quality it would stand out from the others and people will notice the site quickly.
A lot of content - To be successful Vevo would need a lot of content. The content of just Universal Music probably won’t be enough to make the site very successful, so they probably have to join forces with their competition. It might sound not possible, but most big TV networks teamed up with Hulu, so why wouldn’t that work in the music industry.
Voting - It would be great if Vevo would get a voting system where the users decide what videos are good and which are not. Maybe something like a Digg system, so that the users could vote on the quality of the music and the videos. This way Vevo could generate links to the best rated videos, but also the most watched videos, which would be like a next-web music chart, informing the world about the top songs at any time.
A community - Vevo needs to be interactive. Users need to be able to comment, vote, rate and interact with other users. If Vevo wants the users to keep coming back allowing them to interact is a must.
Embedding - Vevo will need to embrace its users. A great way to do that is by allowing them to embed the music videos on their own websites. Usually the music industry is not really getting the web, but they will find out soon enough that embedding will be a must to make the site popular.