Vevo announced today that they have created a unique branding and marketing partnership with AT&T to support VEVO across a variety of connected platforms. The announcement was made today by Rio Caraeff, president and CEO of VEVO, and Chris Schembri, vice president of media services for AT&T. AT&T’s decision to join Vevo at such an early stage is another milestone on the path to the launch of VEVO.com and VEVO at YouTube in December.You can read the full press release here.
Archive for October, 2009
Vevo Teams up with AT&T
Tuesday, October 27th, 2009Abu Dhabi Media Company invests in Vevo
Tuesday, October 20th, 2009Today Vevo announced an investment from the Abu Dhabi Media Company, who now joins Sony Music Entertainment and Universal Music Group as founding shareholders in VEVO. According to Vevo “It’s an honor to bring in such a solid investment partner”. Vevo is confident that ADMC has the vision and experience to help guide them through the many opportunities that lay ahead of Vevo. Vevo’s President & CEO Rio Caraeff said “It’s a credit to the music community, and to the global opportunity that VEVO represents, that we have been able to attract such a solid investment partner with the vision and track record of Abu Dhabi Media Company.”
Vevo is a Giant Step Forward for the Music industry
Monday, October 19th, 2009According to Jimmy Iovine (Interscope’s chariman) Vevo is going to be a giant step forward for the music industry. He mentioned Vevo several times in an interview he did about the future of online music distribution. Interscope has plans to launch an online music distribution platform code-named “Timberland,” which vision can be compared to Vevo “It’s similar in vision to Vevo—which for the first time, will give labels the ability to push out our product without having to go through radio or TV stations. Before, we had to make it, ship it and pray for a hit. Now, with Vevo, we can create the content, sell the ads, and even use the data to market new music to people alongside things they already like. When Vevo launches in December, it will be a giant step forward for the industry. And Interscope is trying to create something similar with our Timberland project.” You can read the full article at paidcontent.org.